Ad Age Town Hall

Tuesday, October 27 at 11:00 a.m. ET

Debating multicultural marketing

Multicultural marketing has long been considered a box in which a brand needs to check off, resulting in surface-level attempts at diversifying casting or running commercials on media specifically targeting people of color. With many marketers in recent years favoring a total market approach to advertising, there's been an increasingly heated debate on whether general market agencies can truly market to multicultural audiences.

As this discussion will take place in a town hall format, attendees are encouraged to submit questions when RSVPing for the event.

Join Ad Age on Oct. 27 when we bring together leaders in multicultural marketing to delve into the issues surrounding the current state of the marketplace, how to authentically target these audiences and why it's so important to get it right.

Tuesday, October 27 at 11:00 a.m. EDT
Livestreamed from your laptop, phone or other connected device

Speaker preview:

Isaac Mizrahi, Co-President and Chief Operating Officer, AlmaDBB

Name Teekay, Great Title Teekay, Company TK

Speakers

Yari Blanco

Senior Manager of Multicultural Partnerships, Twitter

Andrea Carrasquel

Head of Brand Partnerships, Tumblr

Gilbert Davila

CEO, DMI Consulting and

Co-Founder, ANA’s AIMM

Tiffany Edwards

Global Head of D&I, Droga5

Jill M. Kelly

Chief Marketing Officer, GroupM U.S.

Soon Mee Kim

Chief Diversity, Equity and Inclusion Officer and Executive VP, Omnicom Public Relations Group

Isaac Mizrahi

Co-President and Chief Operating Officer, Alma DDB

Kimberly Paige

Executive VP and Chief Marketing Officer, BET Networks

Ryan Robertson

Global Head of Brand Marketing, Popeyes

Vinay Shahani

VP of integrated Marketing Operations, Toyota Motor North America

Sarah Squiers

Senior VP of Business Development, Univision Communications Inc.

Lewis Williams

Executive VP and Chief Creative Officer, Burrell Communications Group

Jeanine Poggi

Senior editor,

Ad Age

Lindsay Rittenhouse

Reporter, Ad Age

Speakers subject to change.

Agenda

All times in ET

11:00 a.m.

Welcome remarks

Jeanine Poggi, Senior Editor, Ad Age

Lindsay Rittenhouse, Reporter, Ad Age

11:05 a.m.

The state of multicultural marketing

Jill M. Kelly, Chief Marketing Officer, GroupM U.S.

Kimberly Paige, Executive VP and Chief Marketing Officer, BET Networks

11:25 a.m.

Redefining and understanding the new “general” market

Gilbert Davila, CEO, DMI Consulting and Co-Founder, ANA’s AIMM

Isaac Mizrahi, Co-President and Chief Operating Officer, Alma DDB

Sarah Squiers, Senior VP of Business Development, Univision Communications Inc.

11:45 a.m.

The culture within: how a diverse workforce influences multicultural marketing

Soon Mee Kim, Chief Diversity, Equity and Inclusion Officer and Executive VP, Omnicom Public Relations Group

Tiffany Edwards, Global Head of D&I, Droga5

12:05 p.m.

Where and how to find multicultural audiences

Andrea Carrasquel, Head of Brand Partnerships, Tumblr

Vinay Shahani, VP of Integrated Marketing Operations, Toyota Motor North America

12:25 p.m.

Making authentic creative for multicultural audiences

Yari Blanco, Senior Manager of Multicultural Partnerships, Twitter

Ryan Robertson, Global Head of Brand Marketing, Popeyes

Lewis Williams, Executive VP and Chief Creative Officer, Burrell Communications Group

12:45 p.m.

Closing remarks

12:50 p.m.

Programming ends

RSVP

For more information, please email aaevents@adage.com.