Multicultural marketing has long been considered a box in which a brand needs to check off, resulting in surface-level attempts at diversifying casting or running commercials on media specifically targeting people of color. With many marketers in recent years favoring a total market approach to advertising, there's been an increasingly heated debate on whether general market agencies can truly market to multicultural audiences.
As this discussion will take place in a town hall format, attendees are encouraged to submit questions when RSVPing for the event.
Join Ad Age on Oct. 27 when we bring together leaders in multicultural marketing to delve into the issues surrounding the current state of the marketplace, how to authentically target these audiences and why it's so important to get it right.
Tuesday, October 27 at 11:00 a.m. EDT
Livestreamed from your laptop, phone or other connected device